“A house that is marketed properly will be in the best possible condition, priced right and highly visible to the right buyers..”There are 3 factors that will determine if a home sells quickly: Condition, Price and Marketing.

Condition
When a house is up for sale the home owner should want it to be in the best possible condition to get the best possible price. The house will attract more buyers and get top dollar if it is “move in ready” for the new owner. A home in good condition will definitely attract more when it is marketed “move in ready”. This can mean putting out a little extra cash before putting it on the market to do some of the fix ups needed to improve the condition. Giving it a fresh coat of paint and following the directions of a good staging professional can make thousands of dollars difference in the selling price. A home that is in good condition and staged properly sells faster and for more money. That is a fact.

Price
If a house is overpriced the wrong buyers are seeing it and it does not matter how much exposure it gets. Potential buyers will be expecting more home than the overpriced home can deliver. If a home has a market value of $400,000 and is listed at $450,000, only buyers who are looking for a $450,000 home will see it and will be comparing it to other homes in they have seen in the $450,000 price range. The $400,000 home will make the entire group of currently listed $450,000 homes look better. An overpriced home serves only one purpose in the market. It helps to sell properly priced homes. An overpriced home makes a well priced home look even more attractive. It will sit on the market while other houses all around it are being sold. No marketing in the world can help to sell an overpriced home.

Marketing
Marketing encompasses more than just advertising a house for sale. Condition and pricing are an important part of the whole marketing campaign. When marketing is done well, the most likely result is a quick sale for the maximum price possible under current market conditions. From preparing the house using a professional stager and pricing it correctly, to a using a variety of advertising mediums, good marketing brings qualified buyers to the table.
When you are selling your house you want the highest sale price possible and you want it sold in the shortest amount of time. That’s where good marketing comes in. A house that is marketed properly will be in the best possible condition, priced right and highly visible to the right buyers.
You need your home sold for the best price in the shortest time. Ask me about my “12 Point Marketing Plan” to ensure you get the best price in the shortest amount of time. When its time to sell your house, set yourself up for success. Call me today!

Jim Perks
The Property ladder Guy
jim@jimperks.ca